Let’s take a look at the long history of Cadbury chocolate!
1824: John Cadbury opened a grocery store in Bull St., Birmingham.
One of the things that he sold was cocoa and drinking chocolate which he prepared by himself everyday.
1831: He decided to produce in commercial scale and bought a warehouse in Crooked Lane.
A sample of drinking chocolate and cocoa that he sold back then:
Cadbury is widely known for its chocolate bar, but it was not the first to create it.
1847: Bristol company Fry & Son produced the first ever chocolate bar in the world.
We’ll see later how their story connected to Cadbury’s.
1861: Richard and George Cadbury inherited the business from their father.
They were only 25 and 21 years old. Each were given £4000 by their mother to invest in the company.
1866: Cadbury’s turning point happened when the brothers decided to buy a new pressing machine.
The machine was invented by Coenraad Johannes van Houten, an infamous Dutch chocolate maker.
1897: Swiss manufacturer Daniel Peter created the first milk chocolate bar. It quickly dominated the British market.
1875: Cadbury produced their first Easter Egg series.
The built Bournville, a new factory surrounded by gardens and facilities for workers.
Most factories back then are located in big cities with buildings cramped into each other.
“Why should an industrial area be squalid and depressing?” – George Cadbury.
1897: Trying to compete with their Swiss competitor, Cadbury produced their first milk chocolate bar.
1900: Cadbury produced first printed advertising.
Cadbury’s Dairy Milk was kaunched and became the brand’s most popular product, even today.
1915: Cadbury’s Milk Tray was launched.
1955: First Cadbury TV advertisements was launched.
2010: Cadbury announced that it was mergering with Kraft Food. Not everyone was happy with this.
Cadbury is more than just chocolate. It is a national pride for the people of United Kingdom.
Many people would not accept the fact that Cadbury was being sold to Kraft Food, a US company.
Some images from the protest.