#EngKnowledge: Cadbury Chocolate

Let’s take a look at the long history of Cadbury chocolate!

1824: John Cadbury opened a grocery store in Bull St., Birmingham.

One of the things that he sold was cocoa and drinking chocolate which he prepared by himself everyday.

1831: He decided to produce in commercial scale and bought a warehouse in Crooked Lane.

A sample of drinking chocolate and cocoa that he sold back then:

1847: The factory moved to a bigger building in Bridge Street w its own canal spur which connects to main ports all over UK.

Cadbury is widely known for its chocolate bar, but it was not the first to create it.

1847: Bristol company Fry & Son produced the first ever chocolate bar in the world.

We’ll see later how their story connected to Cadbury’s.

1861: Richard and George Cadbury inherited the business from their father.

They were only 25 and 21 years old. Each were given £4000 by their mother to invest in the company.

1866: Cadbury’s turning point happened when the brothers decided to buy a new pressing machine.

The machine was invented by Coenraad Johannes van Houten, an infamous Dutch chocolate maker.

The machine was able to bring out the flavour of chocolate and helped increase sales dramatically.

1897: Swiss manufacturer Daniel Peter created the first milk chocolate bar. It quickly dominated the British market.

1875: Cadbury produced their first Easter Egg series.

1878: George Cadbury had an idea that would revolutionised worker’s condition.

The built Bournville, a new factory surrounded by gardens and facilities for workers.

The factory has gardens, playground for kids, and football field. In the Victorian era this was something completely new.

Most factories back then are located in big cities with buildings cramped into each other.

“Why should an industrial area be squalid and depressing?” – George Cadbury.

1897: Trying to compete with their Swiss competitor, Cadbury produced their first milk chocolate bar.

It was not as sweet as expected, and failed to become a big hit.

1900: Cadbury produced first printed advertising.

1905: George Cadbury Jr took up the challenge to create milk chocolate bar with more milk content than what is available.

Cadbury’s Dairy Milk was kaunched and became the brand’s most popular product, even today.

1905: Cadbury’s first logo was introduced. It was no longer ised today.

1919: Fry & Son’s finally merged with Cadbury, adding more variety to their line of products.

1915: Cadbury’s Milk Tray was launched.

1920: Cadbury turned into its signature purple-gold colour.

1921: Cadbury began to use the logo inspired by George Cadbury’s signature.

1928: The “a glass and a half” of milk was introduced for Dairy Milk products.

During World War II, food was scarce. Government had to ban the use of fresh milk for manufacturers.

Chocolate bars had to be produced with skimmed milk powder. The result was that Ration Chocolate.

1955: First Cadbury TV advertisements was launched.

2010: Cadbury announced that it was mergering with Kraft Food. Not everyone was happy with this.

Cadbury is more than just chocolate. It is a national pride for the people of United Kingdom.

Many people would not accept the fact that Cadbury was being sold to Kraft Food, a US company.

Some images from the protest.

Source: Cadbury official site, Daily Mail

Compuled by @animenur for @EnglishTips4U on Sunday, 20 September 2015.

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